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The Pioneering Work of Gregori Warchavchik

Etel Interiores single-handedly maintains masterpieces of Brazilian modern design in production, as their esteemed atelier re-edits pieces by luminaries as Jorge Zalszupin, Branco & Preto and Paulo Werneck among others.  Etel also reissues the few pieces designed by pioneer modernist architect Gregori Warchavchik, and recently featured his story on their blog, translated below:

In the early 1920’s Brazil witnessed a creative wellspring revolution in the arts.  In February of 1922, Anita Malfatti, Mário de Andrade, Oswald de Andrade and many other artists were united at the Teatro Municipal de São Paulo for the Semana de Arte Modern (Modern Art Week).  Betting on innovation and originality, they sought to break past paradigms, creating a new outlook on the Brazilian artistic production.  Amid such creativity, an embryonic national architecture movement was also born.  Within this promising context, Ukraine-born Gregori Warchavchik found space to present his architecture.  Known as a Modernist architect, Warchavchik believed that homes should function as machines to live in.  In his firm and straight lines, he sought for houses and buildings free from constraints of the past, with an aesthetic that reflected the effervescent culture of the time.  In 1928 Warchavchik created the first modern house of Brazil, located at Rua Santa Cruz in São Paulo.  Warchavchik was concerned with every detail of his projects, from façade to décor, developing modernist furnishings revolutionary for the epoch.  The Banquette stools, GW tea trolley, Circular side table and Leque magazine holder turned into symbols of modern furniture, currently re-edited by Etel Interiores and available in the US exclusively at ESPASSO. Check out original post here.

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