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São Paulo Fashion Week Summer 2013

From June 11th – 16th, São Paulo Fashion Week presented dynamic summer tendencies contrasting heavy patterning and bright colors to subdued tones and ethereal designs.

An evergrowing reference for world fashion, some of Brazil’s leading designers’  themes, for the summer of 2013, look back at the 70’s and 80’s and reinvent Japanese  street culture and resort wear alike.  While Alexandre Herchcovitch looked at pop icon Boy George for inspiration, Juliana Jabour softens the 70’s glam glitter to breezy and comfortable designs, as label Osklen and designer Jefferson Kulig look ahead at a futuristic summer by utilizing hi-tech materials and surf bodysuit silhouettes.  The visual excess of Tokyo informed the colors, patterns and structures of  Triton’s show, as label Animalia summoned the fresh and mysterious colors and moods of African savannah nights for its looks.

Through a range of allusions of different eras and cultures, SPFW SS 2013 maintains Brazil’s summer fashion as vibrant, elegant and forward thinking, exemplary of the country’s refined joie de vivre.

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