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ABSOLUT RIO


During Absolut Vodka’s branding trip around the world, the spirit brand launched a special limited edition bottle of ABSOLUT RIO, designed by Oskar Metsavaht, creative director of the Brazilian fashion house, Osklen. To promote ABSOLUT RIO, Metsavaht also produced a larger than life 3-D projection on the waters of the Lagoa Rodrigo de Freitas, a lagoon that sits in the middle of Rio’s southern zone, creating a bombastic happening.  A portion of the funds will be donated to the Brazilian Coast Recovery Project.

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